Creating a marketing video to showcase your company and products is a great way to attract potential customers. See below for my tips and tricks for creating a great marketing video.
- Keep it short and to the point
- Don’t make it too technical or pushy
- Focus on your potential customers’ needs and desires
- Layout the content in your introduction
- Add music to your video project to create the mood
- Above all be honest and educate your audience.
Wait don’t get the clapperboard out just yet
Considering the following steps will save you time and money and give your project focus.
- Outline the key features of your product
- Find someone within your organisation who appears well on camera
- Write a short script and agree with critical members of your organisation
Once you’ve finalised your idea it’s time to consult a professional, someone who can help dot the I’s and cross the T’s.
Find a videographer that can help
You may have lots of enthusiastic employees willing to help, but I suggest employing a videographer, they will help mould your idea into something special.
They may already have the required camera equipment and the necessary resources to hire further equipment should the project require.
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If you require help with your video, visit my contact page
Video editorial links
How to produce a low cost movie/video
The Secret to producing a successful marketing video
How to get Copyright Permission to use a song on YouTube
How to choose the right music for you next video project
Working from home as a freelance video editor
Crowd Funding movie for New Outlook
Video Editing Service