Making a great looking responsive website is only half the battle. You will need to make the website work hard day and night to bring in the revenue to pay for itself. With a responsive WordPress website the inbuilt Content Management system is a very good place to start.
Most WordPress templates come with good inbuilt SEO. WordPress out of the box is more than capable of handling the small changes needed to get you noticed in search engines, additional plugins are freely available to give your site a boost.
The Market
Not many sites are in the strong position of selling a unique product and attracting clients from the initial launch. The chances are your website sits in a highly competitive market and requires a few alterations to get you more traffic.
Time is at a premium, what should I focus on?
You’ll need to install Google Analytics on your website to monitor any SEO changes you make. Search Engine Optimisation is one of the key areas to focus on after the site’s launch. Renaming images and using clever keywords on title pages can make a big difference in how your site performs. These simple changes will drive more traffic to your website and lower your Google Analytics bounce score.
I’m on a roll, what should I change next?
If you have made the changes above then you’re well on your way! Regular blog posts are a fundamental part of maintaining your website’s strong presence in search engines. Creating clever keyword content based on content is a fantastic way to increase traffic. If you specialise in garden furniture then why not create a blog post entitled “Why I like to make garden furniture ” or “Why oak garden furniture is the best”. I suggest following your competitors on social media and craft content based on your findings.
The more time and effort you spend today will pay off in the future. It’s never too late to get inspired and it doesn’t take long before you start thinking creatively about your website.