Pages Menu
Categories Menu

Knowledge Corner

Mostly posts about WordPress, design and video.

So you have a great looking WordPress site, what next?

Posted by on May 10, 2016 in Blog, Tips & Tricks | 0 comments

So you have a great looking WordPress site, what next?

Making a great looking responsive website is only half the battle. You will need to make the website work hard day and night to bring in the revenue to pay for itself. With a responsive WordPress website the inbuilt Content Management system is a very good place to start. Most WordPress templates come with good inbuilt SEO. WordPress out of the box is more than capable of handling the small changes needed to get you noticed in search engines, additional plugins are freely available to give your site a boost. The Market Not many sites are in the strong position of selling a unique product and attracting clients from the initial launch. The chances are your website sits in a highly competitive market and requires a few alterations to get you more traffic. Time is at a premium, what should I focus on? You’ll need to install Google Analytics on your website to monitor any SEO changes you make. Search Engine Optimisation is one of the key areas to focus on after the sites launch. Renaming images and using clever keywords on title pages can make a big difference on how your site performs. These simple changes will drive more traffic to your website and lower your Google Analytics bounce score. I’m on a roll, what should I change next? If you have made the changes above then you’re well on your way! Regular blog posts are a fundamental part of maintaining your website’s strong presence in search engines. Creating clever keyword content based on content is a fantastic way to increase traffic. If you specialise in garden furniture then why not create a blog post entitled “Why I like to make garden furniture ” or “Why oak garden furniture is the best”. I suggest following your competitors on social media and craft content based on your findings. The more time and effort you spend today will pay off in the future. It’s never too late to get inspired and it doesn’t take long before you start thinking creatively about your...

read more

Working from home as a freelance video editor

Posted by on May 6, 2016 in Blog, Tips & Tricks | 0 comments

Working from home as a freelance video editor

I started freelance video editing about eight years ago. Working with videographers on small editing projects for West Midlands Fire Service. This soon grew and I now film and edit projects for many businesses in the Birmingham area. This project was filmed and edited for Castle Vale swimming pool. The facility was facing closure and required a promotional video to gain exposure and support for the campaign to keep it open. Equipment This is my set up; what works for me Apple iMac with plenty of ram BMPCC camera and lenses H4N sound recorder Final Cut Pro editing software Several fast external Thunderbolt drives Vimeo pro account for sharing content Several card readers for capturing media Video Storage In the past I used many LaCie drives to manage and video edit content. I recently invested in a Drobo raid drive and several fast Red drives for stability and raw editing power. The device also uses raid technology to manage backups. I still use a standalone Sony tape drive and two Sony Z5’s to film and capture many large projects. This saves disk space when filming lengthy conferences and anything where large recording times are required and cheap backup essential. Where to share video edited content When working remotely I use Vimeo Pro to show clients draft video work. I make good use of the password function, which allows private video files to be shared securely. Finding the right freelance editing jobs It goes without saying that much of my editing and filming work comes from word of mouth. Having a capable show reel helps land the right jobs. When out filming it’s essential to have your business cards close at hand. Chris is a film and movie producer / editor. You can see my most recent work at: VividShare on Vimeo. If you require any help or advice please visit my contact page  for further details, Video editorial links Video Editing...

read more

Google’s mobile friendly algorithm rewards responsive sites

Posted by on Nov 2, 2015 in Blog, Editorial, Tips & Tricks | 0 comments

Google’s mobile friendly algorithm rewards responsive sites

Google recently released its mobile friendly algorithm, which caused much controversy across the internet. This update means sites that are not fully optimized and register as mobile friendly will receive a lower score and could incur a penalty losing vital page positioning in the Google browser. Fortunately the nice folks at Google have provided you with a simple way to mobile friendly test your website. Below is the mobile friendly test page and what it looks like, its very easy to use. By adding your domain you can receive instant feedback on how Google views your websites. If you get a FAILURE message you will also get a list of useful pointers to help you improve your sites performance. If your websites already Responsive then you shouldn’t receive any errors. Google recommend this approach for maximum scoring. A good website template will allow the site to display across all mobile friendly devices without the need for multiple Url’s or the creation of multiple sites. Is my site ranking permanently affected by this change? No, you can regain your position later after you make the required changes. Although during this period you will lose traffic to your site. What if I have a mobile website? – Creating a separate mobile website alongside the main site was how coders used to deliver content to mobile devices. This still ranks OK with Google. If your site is displaying outdated content, such as Flash then the Google Algorithm can penalise you for this. Conclusion Displaying, indexing and crawling content for two sites is not the best approach. This can be time consuming to update and confusing for the user, especially if they click on a social link which sends the user to wrong Url. Modern website designers should be using the Responsive method. Its quick to implement and covers 99% of known devices. Google ranks this method highly and allows its website crawlers to search the site freely. WordPress links Google’s mobile friendly algorithm rewards responsive sites How social media can benefit small business Why WordPress makes for a great content management system How to password protect your WordPress site How to disable comments on your WordPress site How to add comments to your WordPress posts Removing the URL field from the WordPress comments form How to Import a Microsoft Word Document into...

read more

BMPCC – Carl Zeiss Jena 135mm 3.5

Posted by on Aug 17, 2015 in Blog, Tips & Tricks | 1 comment

BMPCC – Carl Zeiss Jena 135mm 3.5

I’d had my eye on a Carl Zeiss lens for a while. This one I acquired by chance in Sheffield while visiting my brother in law. It came with some extension tubes and handy leather case. When the 135mm lens is attached to the BMPCC, it roughly equates to a 388mm lens. This beast of a lens is not so easy to focus when using hand held. I used a tripod for the shot below. I added some simple colour correction using ColorFinale, crushing the blacks and raising the highlights. This made the footage from the lens come to life. I also found the lens worked great as a macro, especially when combined with the extension tubes. The thing I like most about this lens is it’s short focal range and the great bokeh effect it makes when pointed at any dancing light such as sunshine through trees. All in all a nice addition to my current list of useful lenses. I would very much like to try the Carl Zeiss 10mm next as this, I believe would work nicely as a wide angle lens.  ...

read more

Shortlisted for movie Award

Posted by on Jul 8, 2015 in Blog, Customer Spotlight | 0 comments

Shortlisted for movie Award

Myself and colleagues from the Fire Service have been shortlisted for an award in London.  The award is for a movie entitled ‘The Unusual Suspects’ a thirty minute piece to camera made by dyslexic members of staff who talk openly about what it means to be dyslexic. The awards dinner is scheduled for the 9th July 2015 at the Emirates Football Stadium in London. We are so excited to be nominated for this award. It was great to work on this project with Aaron, Tristan and the cast from West Midlands Fire Service.”      ...

read more