Mostly posts about WordPress, design and video.
Making a great looking responsive website is only half the battle. You will need to make the website work hard day and night to bring in the revenue to pay for itself. With a responsive WordPress website the inbuilt Content Management system is a very good place to start.
Most WordPress templates come with good inbuilt SEO. WordPress out of the box is more than capable of handling the small changes needed to get you noticed in search engines, additional plugins are freely available to give your site a boost.
Not many sites are in the strong position of selling a unique product and attracting clients from the initial launch. The chances are your website sits in a highly competitive market and requires a few alterations to get you more traffic.
Time is at a premium, what should I focus on?
You’ll need to install Google Analytics on your website to monitor any SEO changes you make. Search Engine Optimisation is one of the key areas to focus on after the sites launch. Renaming images and using clever keywords on title pages can make a big difference on how your site performs. These simple changes will drive more traffic to your website and lower your Google Analytics bounce score.
I’m on a roll, what should I change next?
If you have made the changes above then you’re well on your way! Regular blog posts are a fundamental part of maintaining your website’s strong presence in search engines. Creating clever keyword content based on content is a fantastic way to increase traffic. If you specialise in garden furniture then why not create a blog post entitled “Why I like to make garden furniture ” or “Why oak garden furniture is the best”. I suggest following your competitors on social media and craft content based on your findings.
The more time and effort you spend today will pay off in the future. It’s never too late to get inspired and it doesn’t take long before you start thinking creatively about your website.
I started freelance video editing about eight years ago. Working with videographers on small editing projects for West Midlands Fire Service. This soon grew and I now film and edit projects for many businesses in the Birmingham area.
This project was filmed and edited for Castle Vale swimming pool. The facility was facing closure and required a promotional video to gain exposure and support for the campaign to keep it open.
This is my set up; what works for me
- Apple iMac with plenty of ram
- BMPCC camera and lenses
- H4N sound recorder
- Final Cut Pro editing software
- Several fast external Thunderbolt drives
- Vimeo pro account for sharing content
- Several card readers for capturing media
In the past I used many LaCie drives to manage and video edit content. I recently invested in a Drobo raid drive and several fast Red drives for stability and raw editing power. The device also uses raid technology to manage backups.
I still use a standalone Sony tape drive and two Sony Z5’s to film and capture many large projects. This saves disk space when filming lengthy conferences and anything where large recording times are required and cheap backup essential.
Where to share video edited content
When working remotely I use Vimeo Pro to show clients draft video work. I make good use of the password function, which allows private video files to be shared securely.
Finding the right freelance editing jobs
It goes without saying that much of my editing and filming work comes from word of mouth. Having a capable show reel helps land the right jobs. When out filming it’s essential to have your business cards close at hand.
Video editorial links
Google recently released its mobile friendly algorithm, which caused much controversy across the internet.
This update means sites that are not fully optimized and register as mobile friendly will receive a lower score and could incur a penalty losing vital page positioning in the Google browser.
I’d had my eye on a Carl Zeiss lens for a while. This one I acquired by chance in Sheffield while visiting my brother in law. It came with some extension tubes and handy leather case.
When the 135mm lens is attached to the BMPCC, it roughly equates to a 388mm lens. This beast of a lens is not so easy to focus when using hand held. I used a tripod for the shot below.
I added some simple colour correction using ColorFinale, crushing the blacks and raising the highlights. This made the footage from the lens come to life. I also found the lens worked great as a macro, especially when combined with the extension tubes.
The thing I like most about this lens is it’s short focal range and the great bokeh effect it makes when pointed at any dancing light such as sunshine through trees.
All in all a nice addition to my current list of useful lenses. I would very much like to try the Carl Zeiss 10mm next as this, I believe would work nicely as a wide angle lens.
Myself and colleagues from the Fire Service have been shortlisted for an award in London. The award is for a movie entitled ‘The Unusual Suspects’ a thirty minute piece to camera made by dyslexic members of staff who talk openly about what it means to be dyslexic. The awards dinner is scheduled for the 9th July 2015 at the Emirates Football Stadium in London.